Robby Gordon's No. 7 car on NASCAR's Nextel Cup Circuit recently got a new look, with the World Series of Poker logo splashed all over the Chevy.
The new paint scheme is promoting the 2006 World Series of Poker telecasts airing Tuesday nights on ESPN. The redesigned look was unveiled at the Sony HD 500 in California earlier this month.
The new design will prominently display the World Series of Poker and ESPN logos on the hood of the car and will feature an additional World Series of Poker logo on a poker chip just above the rear wheels. The rear half of the car is painted green to simulate the color of the table felt.
Harrah's will also display the World Series of Poker scheme at the Banquet 400 (Oct. 1 at Kansas Speedway) and the UAW-Ford 500 (Oct. 8 at Talladega Superspeedway).
"NASCAR fans are the most brand-loyal fans in the world," said WSOP chief Jeffrey Pollack. "There's no doubt that running this paint scheme with Robby Gordon will increase our profile around the world and help drive exposure for our telecasts on ESPN."
You may recall that Pollack (pictured here with Gordon) previously worked for NASCAR, as managing director for entertainment and new media for the sport's digital entertainment division, before becoming commish of the WSOP. Shall we anticipate $7 cheeseburgers and $3 soft drinks at the 2007 WSOP to pay for these advertisements? Only time will tell.
