NEW YORK, NY --- When IMG Media approached Tone Boots about a new poker show last year, all they knew was that they wanted to combine hip-hop with poker. Boots and his crew came up with the style, look, and feel of the total Hip-Hop Hold'em package. That involved not only set design, including walls lined with hip-hop artwork and platinum albums, but also a consistent core of personalities bringing the show to your living room each week. Longtime popular radio personality Ed Lover was the first person who came to mind when Boots considered who should host the show; Boots described him as a "true professional" who maintains the light, playful feeling of the show among all the bravado. Also featured each week is the legendary DJ Scratch, who spins classic hip-hop tracks to open and close each show.












